I set up g-metrics to analyse the keyword "Ann Arbor Food" (see results at the bottom), "Ann Arbor Restaurant", "nicetaste" and "taste of ann arbor". Some of them are added today so hopefully they will return more data later. The keyword "Ann Arbor Food" returns about 240,000 counts and is most popular among them. Three out of the four keywords (except nicetaste) have Zingerman's returned as entrenched competitor. Seems like Zingerman's is really popular when coming to Ann Arbor food.
However, one thing borders me is the problematic graph. It seems that g-metrics has messed up the x-axis values. The result is shifted by a day when Feb 5th's data should be Feb 6th's. Also, the zero google count on Feb 6th makes me doubt about the reliability of the data. I look at the graph again today and I notice a 100% jump in google count on Friday. Make me even more doubt about the results.
In order to compete with places like Zingerman's or Arborweb, I believe there are couple ways. For Zingerman's, I would suggest to partner with them (which our group has attempted to do so) and sell our blog as a third-party channel to give unbiased reviews to others. For Arborweb, I would say we need to provide additional value on top of just a restaurant directory. For example, our Google map and nice dish photos help to distinguish our blog site from it.
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